Our story

Our aim is to offer highly effective, pure and luxurious products that will improve your wellbeing and ensure you achieve your very best, most radiantly healthy skin.

Our Founder


The culmination of over 25 years of learning, understanding and writing about the best in beauty, skincare and wellness in the UK and in Australia, Ipsum is created by former beauty journalist and author, Janet Hayward, with the knowledgeable and devoted belief in the unique, complex, bioavailable and effective holistic potency of Australian native bush botanical extracts to restore balance and rejuvenate a healthy radiance in skin, mind and spirit.

As a journalist, the opportunity to meet and interview global specialists including green cosmetic chemists, dermatologists, aromatherapists and botanists - along with a hands-on approach to producing natural beauty in book titles "Organic Beauty", "Lemon's are a Girl's Best Friend" and "Pretty as a Peach" - offered invaluable insight and helped inspire the creation of the Ipsum skin and spa wellness range.